Research Now is an American digital marketing research company that operates in more than 40 countries.
I have been the head of the design team at the EMEA marketing department where I’ve managed junior designers and experienced contractors, ensuring that projects were carried out to the full satisfaction of the stakeholders and within the agreed budget and time frame.
I have developed, in house, the new brand identity in 2016 producing original brand guidelines and remodelling its brand awareness. I was responsible for building the assets included in the marketing campaigns, including brochures, digital banners, landing pages, microsites, merchandising, stands, presentations and white papers across different countries in Europe.
Print & Digital Advertising
Emails & Landing Pages
Marketing & Sales Collateral
Video & Animation
I've created a new brand identity for the company entirely. I've refreshed the logo and I've introduced new colours, new photographic style and new design. The new logo is more balanced and less heavy, with a more business-like colour palette. Dropping the bottom base anchor from the logo creates a lighter, more dynamic shape without undermining the brand’s heritage and equity.