New Brand Identity

Research Now is the world’s leading digital data collection company and global expert in market research data and services.

As Head of the european design team I was instrumental in developing the new brand identity working across digital, web and print projects including digital campaigns, sales materials, conference materials, print and web advertising, data visualization and presentations. Each material have been developed in five different languages: English, German, Italian, Spanish and French.

  • Client

    Research Now

  • Deliverables

    Logo
    Marketing and Sales collateral
    Event collateral
    Print and Digital Adv
    Video
    Presentation
    Macrosite
    Exhibition Stand

Brand Refresh

I've created a new brand identity for the company entirely.
New logo, new colours, new photographic style and new design.
The new logo is more balanced and less heavy, with a more business-like colour palette. Dropping the bottom base anchor from the logo creates a lighter, more dynamic shape without undermining the brand’s heritage and equity.

Design Elements

Corporate Identity

This new identity follows a minimalist design approach which is light and clean. It is elegant and contemporary and can be applied across a variety of marketing materials.

This new identity follows a minimalist design approach which is light and clean. It is elegant and contemporary and can be applied across a variety of marketing materials.

For conferences and presentations, the design used is always minimalist and clean to demonstrate Research Now’s professionalism and credibility.

The main photography style used to communicate the brand is People in Action, showing people in their real life. To maintain a natural, engaging style, image subjects are not staged or looking towards the audience.

Print
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Office Desk is a secondary image style, where the tools are the main characters. Here we are communicating with the audience in their everyday business envronment.

Metaphoric Sport is a photography style that through outstanding and impressive sporting images inspires and motivates the audience, while portraying the brand as successful and impactful.

Inspiring Landscapes is a photography style that through awesome and dramatic landscapes communicates a brand and product portfolio of power and energy.

Digital

Video