Alitalia is the flag carrier of Italy. The name "Alitalia" is an Italian portmanteau of the words ali (wings), and Italia (Italy).
During my experience at the creative advertising agency Walk In in Rome I have wored for different clients, one of it is Alitalia. I have realized print and digital advertising.
The integrated campaign for Alitalia has been done for different channels, as radio, print and web. The digital aspect has been promoted on the major Italian newspaper websites.